Trend of Digital Marketing

In order to comply with the trend of digital marketing, Blue Cursor Group, a well-known public relations company in China, has renamed its Blue Cursor Public Relations Agency as Blue Cursor Digital Marketing Agency. Zhao Wenquan, chairman, and CEO of Blue Cursor Communications Group stated that in the global context, digitalization The tide is unstoppable and it is also a key point for the future survival and development of various communications companies.
 How to solve the problem of integration
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The acquisition is easy to integrate. Mergers and acquisitions are short-cuts for the rapid development, over-normal development, and transformation of listed companies, but if they are improperly controlled, they will become major problems. Today, China's capital market has caused the stock market to rejoice because of the successive suspension of mergers and acquisitions of listed companies. It will be possible for some companies to taste bitter results tomorrow because of irrational mergers and acquisitions, lack of attention to genetic integration, and lack of attention to post-investment management. The highly effective integration measures after the vote are the key to solving this problem.
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It can be seen that almost every large-scale digital marketing listed company has many or even more than a dozen subsidiary companies. How to integrate these companies has become a difficult issue facing senior executives of major listed digital marketing companies.
Despite the rapid development of the digital marketing market, there are many situations in the early stage of the industry, such as the low entry barriers to entry, and the maintenance of customer relationships through entrepreneurial personal relationships. This has caused the industry to be too fragmented or excessively dependent on the personal relationships of senior executives. How to use the power of the capital market to quickly promote a large number of company mergers and acquisitions and achieve real integration is the top priority of the current digital marketing listed companies

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