Online Advertising

Online Advertising Overtakes TV Advertising

From the auction price of net red papi sauce ads to the Durex live show that caused millions of people to watch online at the same time, let us see the power of digital marketing. Internet advertising is developing rapidly with lightning speed. A group of local small digital marketing companies have grown rapidly and even landed on the stock market.

Liu Min, director of the Advertising Supervision Department of the State Administration for Industry and Commerce, recently revealed at the China Advertising and Branding Conference that the overall size of China’s advertising industry reached 648.9 billion yuan in 2016, an increase of 8.6% year-on-year, ranking the world’s second largest advertising market, including Internet advertising. 

Increased speed. According to the report of the 2016 global advertising trends of IHS Markit, a market research organization, last year, global advertising revenue will increase by 7.1%, reaching a value of 532 billion US dollars. Different from the global market, in China, online advertising revenue is 17% higher than TV advertising revenue, and the difference is about 15 billion US dollars. It is the only country in the world that has a significantly higher share of online advertising than TV advertising. China’s online advertising has taken a big lead. Thanks to the flourishing dissemination channels in the mobile Internet era, coupled with the decline of domestic TV media in recent years, online advertising has no doubt become the most mainstream form of advertising in China.for further detail about the Digital Marketing Company to visit here Digital Marketing Agency in Lahore From the Internet news video and other portal sites to Weibo WeChat, to the rise of live broadcast platforms all over the last year ... ... the rising Internet network market has promoted the continuous development of the Internet advertising market. According to an interview with the First Financial Reporter, Ke Dao, CEO of Keda Co., Ltd., said that at present, the domestic digital marketing industry is growing at a high speed. In 2016, mobile advertising increased by 75.4% year-on-year. It is estimated that by 2020, the overall market size of digital advertising will reach 795.2 billion, of which mobile advertising will be 634 billion, accounting for 80%. Authoritative organizations predict that the scale of single Tencent WeChat advertising will grow more than 10 times during 2016-2020.