Internet Advertising Market

From the Internet news video and other portal sites to Weibo WeChat to the rise of live broadcast platforms all over the last year ... ... the rising Internet network market has promoted the continuous development of the Internet advertising market. According to an interview with the First Financial Reporter, Ke Dao, CEO of Keda Co., Ltd., said that at present, the domestic digital marketing industry is growing at a high speed. In 2016, mobile advertising increased by 75.4% year-on-year. It is estimated that by 2020, the overall market size of digital advertising will reach 795.2 billion, of which mobile advertising will be 634 billion, accounting for 80%. Authoritative organizations predict that the scale of single Tencent WeChat advertising will grow more than 10 times during 2016-2020.

The development of the Internet advertising market has also spawned a number of digital marketing listed companies. However, the industry is relatively decentralized. Mou Mingli told reporters that before the rapid development of the digital marketing industry, a large number of digital marketing companies emerged, many of which depended on the high-level personal connections of the company. With digital marketing companies, as the industry's competition threshold increases, industry consolidation has also accelerated.

In May of this year, Guangdong Provincial Guangda Group announced that it had raised 528 million yuan to acquire 80% of Shanghai Tuochang (Changsi Advertising). Prior to that, the company also acquired Shanghai Chuanqi, Shanghai Yunxiang, Shanghai Jintuo, Guangzhou Lanmen and other companies. . Keda has also successively acquired a number of digital marketing companies such as Perth, Tongli Communication, Huaxun, Rainforest Woodwind and Perrywayway since 2015. The newly-listed Huayang Lianzhong has also successively acquired technology companies related to Internet advertising, such as Paiding Network, Broadcom.com, Shanghai Acer, and Word of Mouth.