Digital Marketing Company

In April 2015, Blue Cursor announced that its overseas shareholding company, Huntsworth, has performed goodwill impairment on its two subsidiaries, Citigate and Grayling, for a total of 71.5 million pounds. Regarding the reason for the devaluation, the blue label indicates that Huntsworth has a large number of companies acquired in history. The reason for the impairment of goodwill performed by Huntsworth is that the chief executive officer of Huntsworth and the former chairman of the company all changed to one. Newcomers, due to the change of the company's leadership, coupled with the European economy is not so booming, so take a measure of goodwill impairment.
Top Digital Media Company in Lahore

After the acquisition of the goodwill impairment event of the subsidiary, the blue cursor also began to focus on the integration of its subsidiaries. Keda shares, which owns eight digital marketing companies, also face an important task of integration. 
Yan Mingli admits to reporters: "For the present Keda shares, the future will face two huge challenges. One is the company's eight subsidiaries, and the integration of subsidiaries under the subsidiary is slightly more difficult; The eight companies have strong business capabilities and sales capabilities, but how to add wings to the technology and sales capabilities to form an industrial upgrade. These two points are both challenges and opportunities for the current Kodak shares."

In order to promote the consolidation of many of its subsidiaries, last month, Kodak issued the "Outline for Development Strategic Planning (2017-2020)", which is dedicated to promoting the synergy effect of "1+1>2" in the company's digital marketing industry chain. Under the company's new strategy, on the one hand, the company will create KA customer's full case marketing, cross-selling, and centralized purchasing capabilities through endogenous and collaborative efforts. On the other hand, the company will gradually build and communicate data and technical capabilities. Headroom media resources docking to enhance the industry's marketing service capabilities.

Comments

  1. Arden EsteveApril 7, 2018 at 10:54 AM

    I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed. Best WeChat advertising Information

    ReplyDelete
  2. anderson taylorApril 14, 2018 at 11:59 AM

    Nice! thank you so much! Thank you for sharing. Your blog posts are more interesting and informative. WeChat is an all-in-one messaging app developed by Tencent, which also provides games, online shopping, and financial services. WeChat Singapore

    ReplyDelete

Post a Comment

Popular posts from this blog

Online Advertising

Image
Online Advertising Overtakes TV Advertising From the auction price of net red papi sauce ads to the Durex live show that caused millions of people to watch online at the same time, let us see the power of digital marketing. Internet advertising is developing rapidly with lightning speed. A group of local small digital marketing companies have grown rapidly and even landed on the stock market. Liu Min, director of the Advertising Supervision Department of the State Administration for Industry and Commerce, recently revealed at the China Advertising and Branding Conference that the overall size of China’s advertising industry reached 648.9 billion yuan in 2016, an increase of 8.6% year-on-year, ranking the world’s second largest advertising market, including Internet advertising.  Increased speed. According to the report of the 2016 global advertising trends of IHS Markit, a market research organization, last year, global advertising rev...
Read more

Internet Advertising Market

Image
From the Internet news video and other portal sites to Weibo WeChat to the rise of live broadcast platforms all over the last year ... ... the rising Internet network market has promoted the continuous development of the Internet advertising market. According to an interview with the First Financial Reporter, Ke Dao, CEO of Keda Co., Ltd., said that at present, the domestic digital marketing industry is growing at a high speed. In 2016, mobile advertising increased by 75.4% year-on-year. It is estimated that by 2020, the overall market size of digital advertising will reach 795.2 billion, of which mobile advertising will be 634 billion, accounting for 80%. Authoritative organizations predict that the scale of single Tencent WeChat advertising will grow more than 10 times during 2016-2020. The development of the Internet advertising market has also spawned a number of digital marketing listed companies. However, the industry is relatively decentralized. Mou Mingli told reporte...
Read more

Trend of Digital Marketing

Image
In order to comply with the trend of digital marketing, Blue Cursor Group, a well-known public relations company in China, has renamed its Blue Cursor Public Relations Agency as Blue Cursor Digital Marketing Agency. Zhao Wenquan, chairman, and CEO of Blue Cursor Communications Group stated that in the global context, digitalization The tide is unstoppable and it is also a key point for the future survival and development of various communications companies.   How to solve the problem of integration The acquisition is easy to integrate. Mergers and acquisitions are short-cuts for the rapid development, over-normal development, and transformation of listed companies, but if they are improperly controlled, they will become major problems. Today, China's capital market has caused the stock market to rejoice because of the successive suspension of mergers and acquisitions of listed companies. It will be possible for some companies to taste bitter results tomorrow because of ...
Read more