Posts

Online Advertising

Image
Online Advertising Overtakes TV Advertising From the auction price of net red papi sauce ads to the Durex live show that caused millions of people to watch online at the same time, let us see the power of digital marketing. Internet advertising is developing rapidly with lightning speed. A group of local small digital marketing companies have grown rapidly and even landed on the stock market. Liu Min, director of the Advertising Supervision Department of the State Administration for Industry and Commerce, recently revealed at the China Advertising and Branding Conference that the overall size of China’s advertising industry reached 648.9 billion yuan in 2016, an increase of 8.6% year-on-year, ranking the world’s second largest advertising market, including Internet advertising.  Increased speed. According to the report of the 2016 global advertising trends of IHS Markit, a market research organization, last year, global advertising rev...
Post a Comment
Read more

Digital Marketing Company

Image
In April 2015, Blue Cursor announced that its overseas shareholding company, Huntsworth, has performed goodwill impairment on its two subsidiaries, Citigate and Grayling, for a total of 71.5 million pounds. Regarding the reason for the devaluation, the blue label indicates that Huntsworth has a large number of companies acquired in history. The reason for the impairment of goodwill performed by Huntsworth is that the chief executive officer of Huntsworth and the former chairman of the company all changed to one. Newcomers, due to the change of the company's leadership, coupled with the European economy is not so booming, so take a measure of goodwill impairment. After the acquisition of the goodwill impairment event of the subsidiary, the blue cursor also began to focus on the integration of its subsidiaries. Keda shares, which owns eight digital marketing companies, also face an important task of integration.  Yan Mingli admits to reporters: "For the present Keda sh...
2 comments
Read more